Wellness is more than just a trend.

The growing generations are investing in low-alc experiences, bathhouse and spa cultures, running clubs, holistic festivals, sober dance parties and more.

The herbal products industry was valued at $233.08 billion in 2024 and is expected to grow nearly 20% by 2030.

This all points to a really important truth: people are actively invested to live more sustainably and live longer.

I decided to become an herbalist because I saw my communities around me being overworked and burned out, and I myself was dealing with health issues. I knew there needed to be a better way.

I founded Nurture to help people be more in tune with their bodies and reconnect with nature. Even amidst the hustle of work, we all need time to rest, repair and grow.

I believe that when we are healthy stewards of our bodies, we can be better stewards of our homes, our communities and the planet.

Brands have real potential to leverage this stewardship too.

Instead of creating more noise in the sea of marketing voices, this is an opportunity for you to create authentic avenues for growth.

My deep knowledge as a certified Clinical Herbalist offers a unique lens. If you care about connecting meaningfully with your customers and want to inspire real, tangible progress in wellness, let’s chat!

I am available for marketing support, herbal product formulation, hosting trainings on herbal product development and fun botanical workshops.